"There are three responses to a piece
of design – yes, no, and WOW!
Wow is the one to aim for."
– Milton Glaser
"I want to make beautiful things,
even if nobody cares."
– Saul Bass
"Design is the method of putting form and
content together. Design can be art.
Design can be aesthetics. Design is so simple,
that's why it is so complicated."
"Simplicity and repose are the
qualities that measure the true value
of any work of art."
–Frank Lloyd Wright
"We like design to be visually powerful,
intellectually elegant and
above all timeless."